Marvelous Maldives Visit Year 2016: How about boosting the brand?

visit Maldives

Just a few days ago Maldives  welcomed the 500,000th visitor to arrive in the Maldives for the year 2016 awarding the lucky French family a free holiday at Banyan Tree  Vabbinfaru. With six  months  already gone, it may  be a difficult task  to achieve the target of 1.5 million at the current rate. How about to give a boost for the remaining months by strengthening the brand?

Rejuvenate the Sunny Side of Life


The Sunny Side of Life is already a successful brand, but to reface it with a new look maybe a good idea, and this may be the right time for the slogan to give a step back and re-brand Maldives by giving a different,dimension to the campaign. This can energize everybody,  increasing the rate of work and hence the results will be with increasing the numbers that will help to achieve the 1.5 millionth mark.

Maldives, the New World Wonder

sunny side

Idyllic Maldives is already doing the campaign throughout world promoting the Maldives using different variations of the message elevating the island nation to the wonder of the wonders of the world, using such expressions as the New World Wonder, the No. 1 Natural Wonder of the Earth, Man’s No. 1 Natural Wonder of the Earth, etc. These are not just phony  expressions but slogans that can be explained, defined scientifically if needed. this  is hardly the case every time a slogan is used for promotion; definitions are not necessary.

Current Slogan will stay

Thanks to Sunny Side of Life. It is the most suitable slogan for the Maldives. However it is uncertain whether a formal definition of the slogan exists; an attempt to define the slogan can be found on http://idyllicmaldives.com. The idea is to strengthen the Sunny Side of Life. It’s just like the Sunny Side of Life taking a step back and letting the First Officer to steer the airplane and land depending on the market destination; i.e. to use variations of the slogan to customize to the specific markets and time periods.


Here is the Story of 5S Campaign in brief

Maldives, where you can enjoy a lot of Sunshine and pleasant weather, the Sunny Side of Life; where the Sky is blue all year round with fresh air, the best setting for relaxation, Spiritual Side of Life; where water is clear in a Sea with a wonderful  marine life, the Colorful Side of Life; where the white Sandy beaches invite you to a Romantic Side of Life; the paradise where you will be welcomed with Smiles; the  Human Side of Life. Welcome to the Maldives, the natural home of man and the Natural Wonder of the Earth.

Image Credits: Visit Maldives